International business gets complicated.
I help make it work.
At Cross-Pacific Brands, I help consumer brands evaluate international opportunities, solve hard commercial problems, and build markets that are healthy and profitable, drawing on nearly two decades of operating experience across Asia and beyond.
WHERE I CAN HELP
International business seems chaotic
More markets bring more complexity. Everything feels rushed, and costly mistakes keep happening. I help bring order: what’s working, what isn’t, and what structure the business needs as it develops.
Six common situations. Answers shaped by experience.
Sales are growing. Returns aren’t.
International revenues can look promising while profitability tells a different story. I find what’s driving the gap and what needs to change for long-term, sustainable growth.
The economics changed
Tariffs, regulatory changes, freight, labor strikes, and other global events all change your cost structure and can break yesterday’s model. I help rework the equation across product, pricing, sourcing, packaging, and channels.
Is this opportunity commercially viable?
A new market, distributor, retailer, or channel looks promising. I help you model different scenarios and stress-test the opportunity across economics, distribution, product, supply chain, and execution before you commit.
Distributor and channel decisions
Replace the distributor, or push them harder? Add another? Sell direct to a retailer? Expand e-commerce? I help you weigh the consequences before the decision gets too expensive.
Adapting your brand for another market
What should change, and what shouldn’t? I help adapt product, portfolio, packaging, pricing, and positioning while protecting what makes the brand unique and valuable.
HOW I WORK
Start with the business question
Every engagement begins with the decision you’re trying to make. We establish what we need to understand and build a practical path forward. The scope follows the question, whether you’re evaluating an opportunity, improving an existing market, or deciding what needs to change.
Grounded in data
I bring together sales results, market research, and commercial analysis to test assumptions, understand the economics, and see what an opportunity can realistically deliver.
Informed by local expertise
Wherever possible, I consult and work with people who operate in an overseas market and know it firsthand. Their perspective reveals what the data may miss and shapes recommendations that work in practice.
WAYS TO WORK TOGETHER
Support at every stage
Assess
Get clarity before committing. Evaluate the opportunity, market fit, economics, and commercial risks, with clear recommendations for your next decision.
Build
Turn direction into action. Develop the strategy, commercial structure, partnerships, and plans to enter a market, strengthen an existing one, or expand your offering.
Cultivate
Support the business as it develops. Ongoing advisory and coaching to help you interpret results, navigate decisions, and adapt as conditions change.
SOS · Priority Advisory
A distributor issue, a pricing problem, a retailer deadline, a sudden cost change. Some questions can’t wait for a full engagement. SOS is a focused, quick-turnaround session for one urgent commercial question: we talk it through, and you leave with a clear recommendation and next steps.
Not sure yet?
On the next page, you can choose Assess, Build, Cultivate, or SOS, or just tell me what’s going on. We’ll figure out the rest together.
$15M
Annual sales portfolio,
about a quarter of the company’s branded revenue.
Every channel
Distributors, modern and
traditional retailers, e-commerce, clubs, and travel retail.
Nearly 20 years
International business
across Asia, the Middle East,
and the Americas.
Let’s Talk
If you’re evaluating a new market, testing commercial viability, planning your next stage of growth, or considering a market exit, I’d be glad to hear what you’re working through.
CROSS-PACIFIC
BRANDS